German at Aston Graduate Competes on “The Apprentice”

At Aston, it makes us very proud  to know that our students are more employable than Oxbridge graduates. This is particularly true of students who complete the International Business and Modern Languages (IBML) degree, a programme which fully integrates business studies and language learning. (In fact, some of our alumni are so successful in securing highly paid first jobs that they soon outearn the lecturers who taught them – but let’s not dwell on that.)

Aston degrees have a strong focus on preparing students for their future careers, and entrepreneurship is one of the skills we foster in our students. IBML students are asked to develop a business plan as one of their final year assignments. Over the years we have thus seen many extremely creative and highly innovative designs for new businesses – and it’s always great to see these ideas put into practice!

It goes without saying, that we were very pleased when one of our alumni set up business on campus. After graduating with a well-deserved first class degree, Nick Holzherr opened a fair-trade coffee shop a mere 50 yards from the lecture theatres where he had spent the last 3 years. Offering ethical coffee at a very reasonable price, he was soon giving the competition a run for their money.

But Nick was already branching out into other areas, and he soon founded his second business, a company specialising in scannable business cards, using smart phone technology.

And now it seems, he’s done it again – but this time he is asking for support from the BBC show “The Apprentice” . Nick is already the third Aston graduate to compete on the popular programme – and we certainly wish him much success!

You can follow Nick’s story on the programme as he tries to impress and sell his latest business idea to potential business partner Lord Sugar, starting Wednesday, 21 March 2012, at 9pm on BBC 1. While we wait to find out what he has up his sleeve this time, here is his audition video:

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