Last weekend more than 40 students arrived at Aston University to attend international marketing workshops given by Aston staff. Pupils from all over the country came to Birmingham and experienced a weekend full of fun and information. On Saturday morning, the weekend began with a Welcome session after which the students went into different groups depending on their language.
Five pupils joined our German workshop and did not only learn a lot about marketing and its different areas but of course got the chance to improve their language skills as the workshop was held in German. Different marketing theories such as “The four P’s” or “AIDA” were explained to give them an idea of what marketing is about.
On Sunday, the students then had to put their knowledge together by designing marketing strategies for different Austrian and German products such as Manner-wafers and Halloren chocolate bubbles. They prepared their presentations as well as TV advertisements. At the end of the day each group presented their project in front of the group as if presenting their marketing strategies to the companies that produce the products. Both groups came up with very creative ideas as well as great advertising spots. So put your hands together for the great turnout and thanks again for coming from all over the country!
The students as well as the LSS staff and all our passionate organizers had a lot of fun last weekend and enjoyed their time with the visitors.
And who knows…maybe someday we will get products such as Halloren and Manner in Britain! 🙂
The carnival in Cologne is not only one of the biggest but also one of the most amusing festivals in Germany. People are about to celebrate the end of the carnival season which starts in November and furthermore herald the Christian season of Lent. From “Weiberfastnacht”, the Thursday before Shrove Monday, until “Shrove Tuesday” there is a proven period of sessions, balls and parades, and it is celebrated, sung and danced mainly in the halls, restaurants and pubs. People from all over the world unite to join the processions and try to catch the sweets. The local beer “Kölsch” flows like water and every year cologne provides another theme to entertain the carnival revellers.
Zicke zacke, zicke zacke, hoi hoi hoi! – I heard people singing inside the tent.
During the last week of October people from all over the world came together and met up in Digbeth to celebrate Germanys biggest beerfestival called Oktoberfest. Together with friends they came to sing, dance and enjoy the unique bavarian culture.
As a german girl I also went to my first Oktoberfest which seems to be funny as I have never experienced an Oktoberfest in Germany. When I arrived and stood outside the tent I could already hear the people singing along to the german lyrics of typical Oktoberfestsongs. When I entered I saw people either standing on the benches with their pitcher – as a Bavarian would say “Maß” – or sitting on the ale-bench enjoying their “Schnitzel”. The atmosphere was very friendly and spirits were running high as a band from southern German played typical Schlager such as Rotes Pferd, Nena or Anton aus Tirol.
Nevertheless, apart from the waitresses, people did not wear the typical dress called Lederhosen and Dirndl. As I thought that visitors will try to imitate the original beerfestival I had bought myself a typical Dirndl but when I arrived I deterrmined that I was completely wrong. Well…at first I felt a little bit silly but in the end I was funny as people thought I would be a waitress and wanted to make orders all the time – so yes, it was kind of funny.
Depite the fact that beer and Schnitzel seemed to be very expensive, people from all over the world – including me – had a nice evening with good music, original bavarian Festbeer and of course German Schnitzel.
Like every year, Aston University and the University of Birmingham are once again hosting a German Quiz night where students – and staff! – from both institutions can test their knowledge of all things German-speaking. This year, the event is hosted at Aston campus and the winners will be awarded fantastic prizes from our sponsors.
The Midlands German Network was officially launched on January 21, 2015, at Aston University. Aston is one of six universities in the Midlands who joined up in the Network to build and deepen links between local schools, universities and employers. MGN also works with a range of partners from industry and academia in order to promote interest in German language learning and culture.
The launch event was attended by around 120 visitors representing local schools, the Network universities and other stakeholders. They were welcomed by Prof Simon Green, Executive Dean of Aston’s School of Languages and Social Sciences, and Network Director Dr Stefan Manz who officially launched the MGN website. At the following panel discussion with representatives from Network partners such as the German Embassy, UK German Connection, the Goethe Institute, DAAD, UK Trade&Investment, Routes into Languages and the German Honorary Consul for the Midlands, each partner briefly presented explained how they are promoting German and afterwards, the panel members answered questions prepared by students from local schools. The event finished with an interactive introduction to the activities of the Arsenal Double Club, a joint project by UK German Connection and the Goethe Institute.
The launch event also provided the perfect opportunity to thank the sponsors of the Midlands German Network for their support. The website was created with seed funding from the German Embassy, and our corporate partner E.ON, as well as the Institute for German Studies (IGS) at the University of Birmingham and Routes into Languages provided funding for the launch and the Network in general.