At Aston, we believe that the use of innovative and engaging learning and teaching methods is a key factor to ensuring student success.
An example of a learning activity which consistently produces impressive results and gets very positive feedback from our students is the Marketing Project on the Second Year “German for Business” module.
This project has recently been revamped to include a video production element which requires students to film an advert designed to help sell “their” product – usually a German or Austrian food product not currently available in the UK.
We are pleased to announce that the project has now been recognised by the Higher Education Academy (HEA) as an example of Good Practice. A detailed report can be found on the HEA website.
Examples of student work are available here and here: